WhatsApp Platform gives every brand one Inbox, one set of AI Agents, and one place to automate, message, and measure — instead of a WhatsApp app, a spreadsheet, and a person holding it all together.
Kara Finley
Do you have this in blue?
Lee Wong
Thank you, that works.
Shanny R.
I see. I think we can...
As chats multiply across contacts, old habits break — a shared phone, a spreadsheet of numbers, a person who remembers who said what. This is what replaces all three.
WhatsApp messages, calls, and replies from every brand land in one shared Inbox instead of someone's personal phone.
AI Agents reply and route on their own once published, so your team only steps in for the conversations that need a person.
Campaigns, a product catalog, and lead scoring carry the relationship past the first reply — not just the first message.
Automation — Route pricing questions
Trigger
Message received
Condition
Contains "pricing"
Action
Assign to Sales Agent
A workflow is a trigger, an optional condition, and a chain of actions — assign, tag, reply, update a lifecycle stage, or start a WhatsApp Flow. The same execution engine an AI Agent hands off to when it decides a rule-based workflow is the right next step.
Inbox, AI Agents, Automation, Campaigns, Commerce, and Analytics share the same contact record — nothing re-entered twice.
Every send goes through the same WhatsApp Cloud API pipeline, with one audited path for messages, templates, and media.
AI Agents are draft-until-published, pausable per agent, and gated by a brand-level switch — autonomy you can turn off instantly.
This runs on your own infrastructure and your own team supports it — no third-party support queue in between.
Every area below is a real, working part of the platform — not a roadmap slide.
Every WhatsApp thread for a brand in one place, with notes, tags, and assignment to a person or a team.
Configurable AI actors that reply and act on their own once assigned to a conversation and published.
Trigger → condition → action workflows that run on inbound messages, tags, lifecycle changes, and more.
Send an approved template or text broadcast to a segment, a filter, or a hand-picked list of contacts.
Connect a product catalog and send products, product lists, or the full catalog straight into a chat.
Conversation, messaging, campaign, and automation performance for every brand, in one report.
Build reusable audiences and let rules-based scoring classify contacts Cold, Warm, or Hot automatically.
Plan, usage limits, invoices, and payment methods — tracked per brand, not bolted on after the fact.